Yahoo! Search Marketing Desktop

Filed in archive General Announcements on March 14, 2010

Yahoo! released Yahoo Search Marketing Desktop tool, an offline tool designed to help PPC advertisers create and manage large campaigns. The tool will help them complete advertising tasks easier and more quickly.

Yahoo Search Marketing Desktop Tool, similar to Google Adwords desktop tool, will allow advertisers to manage their search campaigns offline and with just a few clicks they can modify multiple campaigns, ad groups, keywords and ads at the same time.



Yahoo! Search Marketing Desktop main features:

* Bulk editing: Easily make mass changes to settings such as status, match types and budgets within an intuitive interface; increase or decrease multiple keyword bids; and export your view of keywords, ads, ad groups and campaigns into Excel for use however you wish.

* Campaign transfer: Import your third-party campaign data in one easy step.

* Keyword research: Use our keyword suggestion engine to find and add new, relevant keywords to your campaigns; get URL-based keyword suggestions to increase your keyword relevance and improve your performance; and export the keyword suggestions into Excel to share this information or to add tracking URLs.

* Find, replace and search: Find and replace text in ads, keywords, ad groups and campaigns; search for specific campaigns, ad groups, ads, or keywords in your account; or search for information in any of the account tabs.

* Account performance statistics: Retrieve status and statistics for your account's impressions, clicks, CTR, cost, ad quality scores and other information.