PLR Rights Explained
Making money from PLR resell rights products is one of the easiest ways to make money online. Resell rights products or PLR (Private Label Rights) are fantastic because it's the quickest way that I know of to profit from products without having to create them yourself from scratch which means that you can be up and profiting in little time.
So if you have no prior experience in creating your own products this is by far the best way to fast track your product creation because the most difficult part has already been taken care of for you.
But you are limited by the kind of resell rights you have ownership of. You should check your resell rights before you use them as this will ultimately determine what you can do with the content. The reason behind private label rights restrictions and why not every author allows the original piece of work to be promoted anywhere or to be sold under a set price is so that the content maintains its integrity for longer and everyone benefits.
Personal Use
No resell rights. This means that the product is for your own personal use and that under no circumstances are you allowed to resell it.
Giveaway Rights
Give Away Rights entitles you to pass on a product free of charge and cannot be sold or the resell rights passed on. The purpose of giveaway rights is usually twofold:
1. It allows the author of the to gain some free viral exposure through other people's giveaway efforts
2. Although the person giving away the product cannot sell it, it at least allows them to give something free and of value to their customers. This could be a great opportunity to use the product as an incentive for people to join their newsletter list.
Rebranding Rights
With these types of rights you are not permitted to alter the content in any way however the author allows you to rebrand (usually with some type of rebranding software provided with the product) the affiliate links within the product with your own.
You are not allowed to sell the rights but you can make money from the sales generated through your rebranded affiliate links. The upshot for the author is that even though they forfeit the money from their affiliate links because they now go to you through your rebranded affiliate links, they still gain exposure to their website by having their business details in the product go viral. It's a beautiful relationship for both sides, the person giving away the product gets to make some money without having had to create the product and the author gains some free exposure without having had to pay for it.
Basic Resell Rights
These are the weakest of the rights. You only have the right to sell to your products to your immediate customer but they cannot in turn sell that product on to theirs. These usually cannot be edited, altered or re-branded. Although the reseller gets to keep 100% of the product sales these form of rights favor mostly the original author where their links go everywhere their products are promoted giving them free viral marketing through the efforts of resellers.
Master Resell Rights
Unlike basic resell rights resellers have the ability to sell on the product and resell rights to their customers where they in turn can sell them to theirs. The business opportunity is usually the most appealing because customers know they can make money from it. In most cases like basic resell rights, the product cannot be edited or altered in any way and must be sold in the form it was purchased in.
Private Label Rights
These are good rights to get hold of. These are more flexible in that you can alter the content and claim yourself as the author. You are not bound by the same terms and conditions as the other resell rights and you're not promoting the original author but yourself.
There however may be some restrictions that come with private label rights and there may be stipulations on how you can and can't use the content, some examples may be:
You may not be able to sell the content on auction sites
You may only give the product for free if sold with a paid product
You must never sell the product below a certain price
You may not give the product away free or offer it on membership sites, etc.
Unrestricted Private Label Rights
These are the best rights you could ever possibly have. It's the ability to do whatever you want with the content with zero restrictions. Not only can you re-edit and claim yourself as the author but you can also sell the raw source code (which is usually the text in the form of a Word or text document) as is, without editing.
You can also sell the product itself without editing. You are able to give the content away as freebies and bonuses. You are able to sell the content on auction sites and include them on both free and paid membership sites and can sell them for whatever price you wish.
These types of rights usually look like this:
[YES] Can edit and put your name on it as the author
[YES] Can sell the Rights
[YES] Can be used as article content
[YES] Can be used as website content
[YES] Can be used for blog and auto responder content
[YES] Can be repackaged
[YES] Can sell the Master Resell Rights
[YES] Can sell The Private Label Rights
[YES] Can sell for whatever price you wish
[YES] Can sell the source code
[YES] Can sell on auction sites
[YES] Can be given away as bonuses
[YES] Can be repackaged
[YES] Can be offered on both free and paid membership sites
The only down side to products with unrestricted private label rights is that it's only a matter of time before they are floating everywhere online. If you do have products with these types of rights the best thing you can do to avoid the high competition with other resellers selling the same product as you is to completely transform yours into a different product.
So, if you have private label rights or unrestricted private label rights you basically have no limitations.