In text ad provider Kontera has introdiced a new revenue tool for Blogger.com bloggers.

"There is no reason that my grandmother shouldn't be able to generate ad revenue from blogging," Kontera's director of product management, Gabi Peles, told ADOTAS.. "We made the strategic decision to simplify our platform in order to enable bloggers without Web masters to easily implement Kontera's In-Text Advertising on their blogs."

Kontera uses contextual analysis to highlight keywords and deliver relevant ads. The company boasts 10,000 publishers and 75 million unique visitors a month. Check out more info here.