Google has announced that it will open up its Google Adsense program to third party advertisers, allowing qualified vendors to use display ads on the Adsense network. Here is an excerpt from the Adsense Blog:

Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.

Third party ads won't have the "Ads by Google" label and will open in a new browser window when clicked. To the dismay of some, one of the new third party vendors approved by Google is Doubleclick. So far the response on the blog has been mixed at best. If you're an Adsense member, how do you feel about the announcement? Do you think it will mean better revenues or will it be just more of the same? Leave a comment and let us know!